What we do

Our idea

Youthpower recruits young people who are far from the labour market, equips them with professional skills and opens the door to an industry full of job opportunities.

In Gothenburg the project started in 2013 and since 2016 on a much larger scale

The initiative, initiated by the painting companies, aims, among other things, to help young people get into work while improving our climate and adding colour to the city.

The project was first implemented on a small scale in several Swedish cities such as Helsingborg and Kristianstad. In Gothenburg, the project started in 2013 and since 2016 on a much larger scale. Ahead of Gothenburg’s 400th anniversary in 2021, the 21 km art project was also launched in 2017 with the aim of involving hundreds of young people in urban development, creating interesting art in public spaces and thus uniting the city.

The Swedish Painting Association

The project was initiated by the Swedish Painters’ Association, as fewer and fewer people are choosing the painting profession, but the demand for professional painters is constantly high. In 2016-2018, the project was significantly developed through a grant from the Heritage Fund. The hope with the project idea has always been that the activity will become permanent on a national level and also that the project can be transferred to other industries. In 2019, several steps were taken in that direction. Sätt färg på Göteborg Ekonomisk förening was founded with the aim of transforming the project into a permanent activity. In connection with this, an expansion to more craft trades and the reception of young people from more municipalities around Gothenburg was also initiated.

Lets color Gothenburg and Youthpower

The Swedish painting Association and the municipal housing companies through Förvaltnings AB Framtiden appoint the board members of Sätt färg på Göteborg Ekonomisk förening which is the Swedish brand of Youthpower. The activities have been run within a very extensive network of public and private organisations, with long-term support from Göteborg & Co, Higab, ICA Fastigheter, Förvaltnings AB Framtiden and its municipal housing companies, as well as the European Social Fund West Sweden and others.