International Women’s Day is a day that is observed worldwide to celebrate women and their achievements, but also to remind us of the challenges that women still face. One of the biggest challenges is getting women into industries where they are still underrepresented. This is not only a question of gender equality, but also of harnessing the full potential and capacity of women. By creating a more balanced workplace, we can increase creativity and improve the working environment for all employees.
Our activities, initiated by the industry and employers’ organization Måleriföretagen i Sverige as fewer and fewer people choose the painting profession but the demand for professional painters is constantly high, have also contributed to increasing gender equality in the industry by encouraging young women to participate in our projects. During the years 2016-2018, the business was significantly developed through grants from European Social Funds and the Swedish Inheritance Fund. Our project idea, which has since become a permanent activity, has now begun to be transferred to other industries where we also see increased gender equality as a clear goal.
Through our current projects Environment & Work, CARE EUkraine and Cool Green Deal, we create green jobs by employing young people and Ukrainian refugees as Environmental Ambassadors. As well as giving these largely female groups a valuable experience to add to their CVs, they also get the chance to use their skills to collect data that helps accelerate sustainable urban development in Sweden and the rest of the EU.